Harwich Pier

Do you qualify for brown tourism signs?

The main purpose for brown tourism signs is to guide visitors to a tourist destination along the most appropriate route during the latter stage of their journey, particularly where the destination may be difficult to find.

Although it may seem a simple matter to have a sign put up near your business, please remember there are road safety, quality and ‘sign pollution' issues to be assessed before applications can be approved.

Things you need to know

Picture of a brown tourism sign.
Download the Procedure document for the provision of brown and white tourism signs.

Visit Essex manages on behalf of Essex County Council the initial vetting process for all new applications. The relevant establishment will be judged against a range of criteria, as well as against road safety and traffic management factors in order to ascertain whether it is eligible for brown tourism signs.

In order to strike an appropriate balance between the needs of visitors and the tourism industry, the local environment and Essex County Council's obligation to ensure safe and effective traffic management, we have adopted a policy so that the vetting of applications for the provision of brown tourism signs is consistent throughout the county.

If you are a tourism establishment and wish to apply for brown tourism signs please read the updated Procedure document for the provision of brown and white tourism signs before contacting Visit Essex via email.

Explore our county

Picture of the iconic Firstsite building at night.
Discover Essex’s creative spaces. They come in all shapes and sizes and are crammed with artistic treasures, from international names to emerging local artists.
Picture of a sunset over the The Naze waters with some rocks protruding from the water.

Explore our 350 miles of coastline, the longest shoreline of any county in England, a place of surprising wild beauty, rich in wildlife and sprinkled with history and hidden cultural gems.

Essex’s history has been shaped by a wide variety of cultures. Romans, Saxons, Vikings, Normans – all left their mark. Echoes of their influence can still be seen today.
Picture of a cow at the edge of the River Stour and drinking water.
A scenic patchwork of rich farmland speckled with pastelwashed villages of thatch and timber, the views interrupted by mighty oaks and ashes presided over by the hurrying skies.