Keeping you up-to-date

Whether you are looking to start up a new tourism business, develop or diversify an existing one or grow it even further, Visit Essex is here to help and support you through advice, marketing and PR activities so that you can achieve your full potential.

Please contact the Visit Essex team if you are looking for any particular business support or research signposting on Tel: 03330 130177

 

Visit Essex research

Image of a chart with numbers.

Visit Essex and its partners commission annually market intelligence to help the media, tourism businesses but also to develop policies for managing tourism. The Volume and Value research is based on the Cambridge Economic Impact Model which is an industry respected tool for measuring the economic impact of tourism of a specific destination.

This document presents the key findings from a survey designed to evaluate the success of the Live Local, Love Local marketing campaign. The aim of the campaign was to increase awareness amongst local people as to what Essex has to offer as a tourism destination and to make them enjoy days out with a variety of discounts.

Colourful beds of flowers and shrubs in glorious sunshine.

The report presents the key findings from a survey designed to evaluate the success of two marketing campaigns; the Rural Escapes and Discovery Coast. The aim of the campaigns was to inspire visitors to spend their leisure time in the rural and coastal parts of Essex and to encourage them to stay longer, thereby supporting the local economy.

VisitEngland research

VisitEngland logo - a red rose.

VisitEngland is the national tourism board which provides research and business advice for all tourism businesses in England.

Their Insights and Statistics section of their website gives you access to a wealth of in-depth market intelligence about the English tourism landscape. Please visit the website for more information.

Their business support page is packed with information on quality, legislation and training. Please visit the website for more information.

National accommodation occupancy data

Accommodation providers can sign up for the national occupancy survey (RIBOS) which provides national data for VisitEngland. Individual businesses can benefit from access to occupancy data to compare with their own business data. This service is free but you need to sign up on the website. All data submitted is handled on a completely confidential basis.

SusTRIP (Sustainable Tourism Research and Intelligence Partnership)

Logo of SusTRIP organisation.

SusTRIP was a European funded project with international tourism research partners, which put together research and models for businesses to use.

For instance:

COOL Tourism Toolkit

Picture of a picnic bench and the river Stour in the background.

Welcome to your toolkit which is crammed with helpful hints and advice for new and existing rural tourism businesses. It is designed to assist you in planning, developing, marketing and sustaining your services for customers. It is intended to encourage initiatives that offer great visitor experiences whilst nurturing the environments that create them.

Explore each of the FIVE sections:

  1. Getting Started
  2. Communicating Effectively
  3. Working Together
  4. Local Distinctiveness
  5. Saving Money and Sustainability

The toolkit has been produced as part of the COOL Tourism Project, a European partnership of 11 local authorities and organisations, based in the east and south of England and in the north of France, working to help each other compete effectively in the global market. It aims to encourage rural tourism businesses to make use of their areas’ environmental assets and local distinctiveness to attract visitors.

Explore our county

Picture of the iconic Firstsite building at night.
Discover Essex’s creative spaces. They come in all shapes and sizes and are crammed with artistic treasures, from international names to emerging local artists.
Picture of a sunset over the The Naze waters with some rocks protruding from the water.

Explore our 350 miles of coastline, the longest shoreline of any county in England, a place of surprising wild beauty, rich in wildlife and sprinkled with history and hidden cultural gems.

Essex’s history has been shaped by a wide variety of cultures. Romans, Saxons, Vikings, Normans – all left their mark. Echoes of their influence can still be seen today.
Picture of a cow at the edge of the River Stour and drinking water.
A scenic patchwork of rich farmland speckled with pastelwashed villages of thatch and timber, the views interrupted by mighty oaks and ashes presided over by the hurrying skies.