Visit Essex showcases 200 Icons of Essex in latest staycation campaign

4th April 2025

 Visit Essex, the county’s tourism organisation, asked the people of Essex to vote for their icons of Essex. The people have spoken, and their favourite icons have been showcased in Visit Essex’s latest staycation campaign. 

Ahead of the Easter holidays, Visit Essex is revealing the top 200¹ icons of Essex. Councillor Mark Durham, Chair of Visit Essex, explains why they reached out to the county’s residents. He says: “Travel has changed so much, when we go to new places we want to ‘walk in the steps of local people’. We want to go where they go, attractions, off-the-beaten track destinations, special eateries and stays.”

He continued: “We shall be sharing our icons in our promotional activity to launch our staycation campaign for 2025. We’d like to say a big thankyou to the people of Essex who engaged with this survey and helped shine a light on our standout attractions and hidden gems.” 

THE TOP ICONS OF ESSEX¹
1.    Southend Pier    
2.    Colchester Castle and Park    
3.    Thames Barges at Maldon’s Topsail Charters    
4.    Intu Lakeside    
5.    Colchester Zoo    
6.    RHS Garden Hyde Hall     
7.    Kelvedon Hatch Secret Nuclear Bunker    
8.    Layer Marney Tower    
9.    Hedingham Castle    
10.    The Gardens of Easton Lodge
11.    Stow Maries Great War aerodrome    
12.    Hylands House & Estate    
13.    Colchester Roman Circus    
14.    Electric Palace Harwich    
15.    Mercury Theatre, Colchester    
16.    Ada Cole Redwings Horse Sanctuary
17.    Audley End House & Gardens    
18.    Jumbo Water Tower, Colchester    
19.    Essex Fire Museum    
20.    Mersea Island    
21.    Maldon Promenade Park    
22.    The Basin Waterside Market, Heybridge Basin     
23.    Firstsite, Colchester    
24.    Adventure Island, Southend    
25.    Talliston House & Gardens    

The most iconic attraction in Essex, voted by the people of Essex, is Southend Pier, the world’s longest pier. The attraction is closely followed by Colchester Castle and Park and Topsail Thames sailing barges in Maldon. Heritage proved a strong theme with Hedingham Castle and Layer Marney Tower also making the top ten. Big visitor draws, such as Colchester Zoo and Intu Lakeside also polled high. 

The county’s 350-mile coastline proved very popular with four of the top five destinations listed as Mersea Island, Maldon, Walton-on-the-Naze and Southend-on-Sea.

Culture was also important in the top 200. The county’s top theatres – Mercury Theatre, Colchester and Cliffs Pavilion, Southend made the top five for culture. Alongside Firstsite art gallery, Colchester, Parndon Mill, Harlow and the Chapel of St Peter on the Walls in Bradwell.  

Gardens proved popular with RHS Hyde Hall, Chelmsford being the most well-liked. The historic  Gardens of Eastern Lodge followed. Audley End House and Gardens, Marks Hall Estate and Colchester Castle Park also featured. 

Food and drink also proved to be iconic in Essex. Tiptree jam was a firm favourite, alongside Rossi Ice-Cream and Colchester Oysters! Well-respected eateries, such as Milsoms in Dedham also got a nod. 

Iconic stays were popular with the luxurious and quirky celebrated. Topping the list was Talliston House and Gardens, known as ‘Britain’s most extraordinary home’. The five-star B&B offers a unique world in each room. The County Hotel, Chelmsford and Le Talbooth Hotel and Spa in Dedham also featured.  

To discover more about the icons of Essex, go to www.visitessex.com. 
ENDS.

Cllr Mark Durham, Chair of Visit Essex is available for interview. If you would like to film at one of the iconic places in Essex, please contact Hilary Collins – hilary@wearebigwavepr.co.uk, or call 01206 231807. 

Pictures to accompany icons of Essex – (Top ten) 

Note to Editors
¹ Top 25 Essex Icons (the full 200 icons can be viewed at visitessex.com). 

Top 5 Attractions in Essex
1.    Southend Pier
2.    Colchester Castle and Park
3.    Topsail Thames Sailing Barges
4.    Intu Lakeside
5.    Colchester Zoo

Top 5 Destinations:
1.    Mersea Island
2.    Maldon
3.    Walton-on-the-Naze
4.    Epping Forest
5.    Southend

Top 5 Heritage:
1.    Colchester Castle and Park
2.    Topsail Thames Sailing Barges
3.    Kelvedon Hatch Secret Nuclear Bunker
4.    Layer Marney Tower
5.    Hedingham Castle

Top 5 Culture: 
1.    Mercury Theatre
2.    Firstsite
3.    Parndon Mill
4.    Chapel of St Peter on the Walls
5.    Cliffs Pavilion

Top 5 Gardens:
1.    RHS Hyde Hall
2.    Gardens of Eastern Lodge
3.    Audley End House and Gardens
4.    Colchester Castle Park
5.    Marks Hall Estate

Top 5 stays in Essex
1.    Talliston House & Gardens    
2.    County Hotel Chelmsford     
3.    The Blue Boar, Maldon    
4.    Milsoms Dedham    
5.    Talbooth Hotel and Spa Dedham    

Top 5 Food and Drink:
1.    Blue Boar Maldon
2.    Milsoms Dedham
3.    Tiptree Jam
4.    Rossi Ice Cream Parlour, Southend
5.    Colchester Oysters

VISIT ESSEX
Visit Essex is the official tourism organisation and the only body specifically marketing the whole of the county to the visitor market. We work with visitor attractions, leisure/activity providers, accommodation establishments and other tourism related businesses (including the travel trade, media and wider partners), to ensure that the county remains a leading visitor destination.

Our work encompasses major marketing campaigns, high profile PR work, business support, and the management and promotion of the official Visit Essex brand. Visit Essex will ensure that the county gets the recognition it deserves as a desirable place to visit in the 21st century. We will work closely with partners to develop a sustainable tourism offering for the future, identify new markets and harness visitors at the county's major gateways of Stansted, Harwich, Southend and Tilbury.

For further information:
Hilary Collins, Big Wave PR, hilary@wearebigwavepr.co.uk, or call 01206 231807.